Upstream
The rewards of reserving direct.
Upstream is how the house keeps its direct guests close — free to join, and deepening with every stay you book with us directly.
Recognition, flexibility, and first access come from that direct relationship — held in your name, never routed through a third party.
Three degrees of closeness
- 01
Upstream Member
On joining
The house begins to know you. From your first direct stay, small courtesies are kept in your name.
- Room or table upgrade, subject to availability
- Early check-in and late check-out
- A welcome amenity on arrival
- 02
Priority
From your second direct booking
A guest who returns. We answer you first, and the calendar bends a little more easily.
- Priority response from the hosts
- Flexible date changes, no fee
- 03
Inner Circle
From your third direct booking
Close to the house. You hear of what is coming before it opens, and a little of each year is held for you.
- Invitation-only access to new houses before they open publicly
- An annual Journey credit
Each degree keeps everything before it. Your tier is read from your own direct bookings — nothing to track, nothing to redeem.
Join Upstream
Become known to the house.
Free, and tied to your direct bookings. Enter your email and we open your account — or sign you in, if you are already with us.
Why direct
What a house can only offer directly.
An upgrade held in your name, a date moved without a fee, an answer that comes first, a little of what is new kept back for the people who keep returning — each asks the house to hold your relationship itself.
Book through a third party and that thread is cut: the house never meets you, and the margin that would have become your upgrade goes to the platform instead. Reserve direct and it stays here — in the flexibility, the service, and the welcome on arrival. That is the whole of Upstream.
Every courtesy here begins the same way — with a stay booked directly, with us.
Reserve Direct